I'M
ELEANOR
COLUMBUS.
UX/UI DESIGNER & DIGITAL STRATEGIST
I am UX/UI Designer & Design Thinking consultant with more than 10 years of experience working with multinational brands. Expert on managing brands, digital strategy and problem solving end to end projects and have worked in different companies for recognized brands in Quito-Ecuador, New York-USA and Toronto-Canada.
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
INVISION
85%
AXURE
70%
MOQUPS
95%
ILLUSTRATOR
85%
PHOTOSHOP
80%
FIGMA
85%
HTML & CSS
70%
ADOBE XD
95%
02 PORTFOLIO
SOME OF MY WORK. SEE MORE >
03 Experience
2020-PRESENT
VANGUARD INVESTMENTS CANADA INC.
Toronto, Canada
User Experience Lead
Lead complex user experience (UX) and user interface (UI) design and partner with teams across the enterprise in defining and communicating the design direction.
Partner with IT project teams throughout development to execution and oversee testing to ensure adherence to defined design and behaviours.
2016-2020
PHILIP MORRIS INTERNATIONAL
Toronto, Canada
User Experience & Digital Marketing Lead
Drive and communicate the design process and lead end-to-end design including brainstorm sessions through user flows, detailed wireframes, prototypes, illustrations and documentation.
Define the experience strategies and facilitate design sprint sessions with business teams and users to define key design goals and requirements.
2015-2016
PHILIP MORRIS INTERNATIONAL
New York, USA
Regional Digital Marketing Lead - Latam & CA
Developed best practices and recommendations for relationship management activities to increase consumer and trade engagement.
Transferred international insights and best practices to Latin America and Canada regions.
2012-2015
PHILIP MORRIS INTERNATIONAL
Quito, Ecuador
Digital and Direct Communications Executive
Functioned as Project initiator and leader for development and deployment of Digital tools and activities.
Created marketing and communication plans which can bridge mobile, gaming, and brands advertising together.
2011-2012
THE COCA-COLA COMPANY
Quito, Ecuador
Brand & Digital Executive
Flavours Brand Manager executive for Fanta, Fioravanti, Sprite, Schweppes.
Digital projects management- BTL and ATL activities coordination.
Increased customer engagement through social media.
2010-2010
FOURTHWAVE CIA.LTDA.
Quito, Ecuador
Creative Designer
Graphic and Multimedia Designer
Image Corporate Design
Print and Web applications
2010-2010
CAMPUS SANTO TOMAS
Quito, Ecuador
University Instructor
Graphic Design
Graphic and Multimedia Production
2006-2009
CVA ECUADOR
Quito, Ecuador
Corporate Image Manager
In charge of the corporate image and visual communication.
Created, coordinated and supervised all promotional and marketing campaigns as well asinternal communication campaigns.
CONTACT
If you would like to get in touch or if I can be of any assistance in your upcoming project, please feel free to connect with me.
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